Google Ads and Meta platform updates June 2026: the paid playbook

Six platform changes landed on Google Ads and Meta between late April and mid-June 2026 that shift the default lever advertisers pull when managing paid spend. AI Max now takes plain-language briefs, PMax finally allows first-party exclusions, and Meta made CAPI a one-click setup with no developer required. Here is what each change does and what to action first.