The 9-point CRO audit that lifted a B2B SaaS pricing page CVR 38% in 30 days

Real anonymized case study from Q1 2026. B2B SaaS pricing page at 0.8% CVR. 9-point CRO audit found 5 critical issues with ICE scores 36-81. Fixes shipped over 14 days. CVR lifted to 1.1% by week 2, 2.1% by week 4. Pipeline contribution from the page lifted 162% in 30 days.