Perplexity visibility optimisation for Cape Town brands: the 2026 guide

Perplexity visibility for Cape Town brands is the discipline of engineering content, schema, named author bylines, and entity authority so Perplexity cites the brand inside its answers. Xpand Media runs this for SA-based SaaS exporters, fintech, and DTC operators expanding into UK, US, AU, and EU. This guide covers what Perplexity actually weights in 2026, why South African brands face a structural disadvantage, and the exact 90-day program to fix it.