The MQL is dead. 7 metrics RevOps leaders track in 2026

MQL is a 2014 metric. The buyer journey changed. Self-serve, AI-assisted research, and consumption-based pricing collapsed the qualification funnel. The 7 metrics RevOps leaders at Series A through C SaaS actually track in 2026: pipeline velocity, time-to-first-value, NRR contribution per channel, contribution margin, and 3 more.