AI Overviews ate 60% of B2B click budget. The 12-week SEO to GEO migration

Google AI Overviews now consume around 60% of the click budget for high-intent B2B queries, per BrightEdge. The agencies winning in 2026 are not running better SEO. They are running GEO alongside it. The 12-week migration plan: instrument, audit, restructure, validate. Built for B2B marketing managers protecting traffic.